This website consists of my ambition for making a more gender neutral society.

Many toy companies tend to have toys separated into the section 'for boys' and 'for girls', stereotyping what a specific gender has to like and seems to like. This can make a larger impact than you think to our mindsets, as we experience this from a very young age and we think it is normal. I think this is one of the main reasons gender inequality is a problem nowadays.

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So, I came up with the idea of exterminating the idea of which gender has to play with a certain type of toy. In my toy company that I have been developing, the toys cannot be distinguished as a girls toy or a boys toy, but something that all children could play with. By eventually producing more of these toys, I aim to reach a broader audience by selling them online. I believe that this could become the first step for the generalization of gender neutral and empowering toys, and even to a more gender equal community.